Life in Marketing

Life in
Marketing

Collage of Jasmine Performing and Marketing

“Jasmine could run a small airport by herself.”

– Former Mentee as part of a 360 review

I'm Co-Founder of JaM Marketing, a marketing consultancy I built alongside Meredith Mejia. We help mission-driven B2B tech startups in climate, clean energy, and ag tech build brand authority and drive pipeline, from Seed through Series B.

Our two-person model is the differentiator. Founders work directly with senior operators, not junior staff, so they get sharper strategy and faster execution.

I bring 9+ years as a senior marketing generalist with a specialty in content and field marketing, translating complex technology into narratives that land with executives, with the press, and at the field level. From global event calendars to integrated ABM campaigns to building brands from the ground up, I've done the work myself.

A favorite project: the Climate Change Wine Tastings I created and hosted at the World Economic Forum (2023 and 2024), NY Climate Week, and World AgriTech. Using my WSET (with Distinction) expertise, these events opened executive conversations about climate's impact on agriculture and helped drive ClimateAi's sales cycle.

If you're a founder building something that matters, let's talk!

Marketing Resume

Consulting Resume

Jasmine's Climate Change Wine Tasting in Davos at WEF

“As a fellow marketer, this is genius.”

– Communications marketer from an agritech company regarding the climate change wine tastings

At ClimateAi, I built and executed a global field marketing program featuring 30+ events annually across three continents. This was accomplished on lean budgets, generating $7.75M in pipeline from events in 2023 alone.

I developed and hosted Climate Change Wine Tastings at the World Economic Forum (2023 and 2024), NY Climate Week, World AgriTech San Francisco, and an invitation only event featuring top Japanese business leaders in Tokyo.

Using my WSET (with Distinction) wine expertise to create an interactive experience, these events opened conversations with executive-level stakeholders about the impact of climate change on agriculture and commodities. The Climate Change Wine Tastings also helped secure new customer partnerships that supported ClimateAi's sales cycle.

My interviews on wine and live events have been featured on NPR, Yahoo News, the Bulletin of Atomic Scientists, and CBS New York among others. I have also contributed insights to CNN and CNBC articles as well.

I also spearheaded the creation of a Future of Food: Millets event featuring Billy and Jack from UK MasterChef alongside Indian government officials as part of London Climate Action Week. A separate Future of Food event was also featured as part of SF Climate Week as part of a Salesforce Luncheon.

But wait - there's more!

a short overview of other projects

In other roles, I have worn many different hats:

Established successful event processes for the inaugural NY Climate Week SightLive event for Sightline Climate and Planeteer Capital on a tight deadline for two simultaneously occurring events, overseeing a team of 25 volunteer interns stationed throughout the venue
As Senior Marketing Consultant at LineVision, I built the company's first ABM strategy targeting key utility accounts, driving a 15% uplift in qualified pipeline and achieving 50% share of voice among competitors in 2025
Managed researchers, SME’s, and graphic designers to develop a benchmark scoring system for competitive analysis of key differentiators measuring global ecommerce website performance. Presented an L2-style report highlighting strengths, gaps, and strategic growth opportunities to executives for a well-known beverage company
Digital marketing strategist for a nonprofit that provides resources that help students in low-income communities graduate and find professional paths after high school
Social media management for various B2B and B2C websites
Brand and content manager developing content strategy and unique events to support a successful launch for a survey of the “Top 25 Global Ecommerce Power Players” to over 10K industry leaders, garnering press from Bloomberg, Yahoo, & WWD
ABM/Product onboarding for the entire business development team at ESW
Created the concept and produced the video for the ESW Homepage
Project manager of a user-friendly custom design tool for a glass company
Ghostwriter of reports for a major research company