Life in Marketing | Jasmine Spiess

Life in

Marketing

“Jasmine could run a small airport by herself.”

– Former Mentee as part of a 360 review

Working in many capacities throughout my career, I want to be part of meaningful projects that make a difference for future generations.

My latest role as an Senior Events and Marketing Manager at ClimateAi expanded my passion for working on brand strategy and content across channels to emphasize the importance of using technology for good and strengthening the commitment to the UN Sustainable Development Goals.

My unique background encompassing both the corporate and creative worlds informs my ability to be an incredibly adaptable marketing generalist. Excelling at strategy, messaging, and acquiring new skills quickly, I utilize my creativity and extensive skillset to promote collaboration across departments.

Marketing Resume

“As a fellow marketer, this is genius.”

– Communications marketer from an agritech company regarding the climate change wine tastings

Using my extensive wine knowledge, I created and hosted ClimateAi's Climate Change Wine Tasting events as a way to bring awareness to the impact of climate change on agriculture and commodities. These bespoke wine events have been featured as part of the World Economic Forum in Davos in 2023 and 2024, as well as NY Climate Week, World AgriTech San Francisco, an event with top Japanese business leaders in Tokyo, and others.

My interviews on wine and live events have been featured on NPR, Yahoo News, the Bulletin of Atomic Scientists, and CBS New York among others. I have also contributed insights to CNN and CNBC articles as well.

I also spearheaded the creation of a Future of Food event featuring Billy and Jack from UK MasterChef alongside Indian government officials as part of London Climate Action Week. A separate Future of Food event was also featured as part of SF Climate Week as part of a Salesforce Luncheon.

But wait - there's more!

a short overview of other projects

Other ClimateAi responsibilities include managing the launch of multi-channel campaigns, overseeing all social media content, creating and producing all video content (see examples below), and collaborating with cross-functional teams on blogs and award applications.

In past roles, I have worn many different hats:

Chief of Staff at an e-commerce startup
Managed researchers, SME’s, and graphic designers to develop a benchmark scoring system for competitive analysis of key differentiators measuring global ecommerce website performance. Presented an L2-style report highlighting strengths, gaps, and strategic growth opportunities to executives for a well-known beverage company
Digital marketing strategist for a nonprofit that provides resources that help students in low-income communities graduate and find professional paths after high school
Social media management for various B2B and B2C websites
Cross-functional oversight and development of rebranding / branding assets
Brand and content manager developing content strategy and unique events to support a successful launch for a survey of the “Top 25 Global Ecommerce Power Players” to over 10K industry leaders, garnering press from Bloomberg, Yahoo, & WWD
Collaborated on the development of ABM programs and SDR sequences and campaigns
ABM/Product onboarding for the entire business development team at ESW
Partnered with sales and PR teams to execute on trade shows, events, dinners, and company off-sites
Created the concept and produced the video that is still being used on the ESW Homepage
Project manager of a user-friendly custom design tool for a glass company
Ghostwriter of reports for a major research company