Life in Marketing

Life in
Marketing

“Jasmine could run a small airport by herself.”

– Former Mentee as part of a 360 review

With 9+ years of experience as a senior marketing generalist with a specialty in field marketing, I thrive on translating complex technology into compelling narratives that drive pipeline and build brand authority.

My career has been shaped by a passion for using marketing to advance initiatives that matter for future generations. What sets me apart is my ability to quickly absorb unfamiliar technical subject matter and turn it into marketing strategy that resonates with executives, with the press, and at the field level. Whether I am managing a global event calendar, leading an integrated ABM campaign, developing video content, or building a brand from the ground up, I bring creativity, strategic thinking, and a collaborative approach that bridges marketing, sales, and executive leadership.

Marketing Resume

Consulting Resume

“As a fellow marketer, this is genius.”

– Communications marketer from an agritech company regarding the climate change wine tastings

At ClimateAi, I built and executed a global field marketing program featuring 30+ events annually across three continents. This was accomplished on lean budgets, generating $7.75M in pipeline from events in 2023 alone.

I developed and hosted Climate Change Wine Tastings at the World Economic Forum (2023 and 2024), NY Climate Week, World AgriTech San Francisco, and an invitation only event featuring top Japanese business leaders in Tokyo.

Using my WSET (with Distinction) wine expertise to create an interactive experience, these events opened conversations with executive-level stakeholders about the impact of climate change on agriculture and commodities. The Climate Change Wine Tastings also helped secure new customer partnerships that supported ClimateAi's sales cycle.

My interviews on wine and live events have been featured on NPR, Yahoo News, the Bulletin of Atomic Scientists, and CBS New York among others. I have also contributed insights to CNN and CNBC articles as well.

I also spearheaded the creation of a Future of Food: Millets event featuring Billy and Jack from UK MasterChef alongside Indian government officials as part of London Climate Action Week. A separate Future of Food event was also featured as part of SF Climate Week as part of a Salesforce Luncheon.

But wait - there's more!

a short overview of other projects

In other roles, I have worn many different hats:

Established successful event processes for the inaugural NY Climate Week SightLive event for Sightline Climate and Planeteer Capital on a tight deadline for two simultaneously occurring events, overseeing a team of 25 volunteer interns stationed throughout the venue
As Senior Marketing Consultant at LineVision, I built the company's first ABM strategy targeting key utility accounts, driving a 15% uplift in qualified pipeline and achieving 50% share of voice among competitors in 2025
Managed researchers, SME’s, and graphic designers to develop a benchmark scoring system for competitive analysis of key differentiators measuring global ecommerce website performance. Presented an L2-style report highlighting strengths, gaps, and strategic growth opportunities to executives for a well-known beverage company
Digital marketing strategist for a nonprofit that provides resources that help students in low-income communities graduate and find professional paths after high school
Social media management for various B2B and B2C websites
Brand and content manager developing content strategy and unique events to support a successful launch for a survey of the “Top 25 Global Ecommerce Power Players” to over 10K industry leaders, garnering press from Bloomberg, Yahoo, & WWD
ABM/Product onboarding for the entire business development team at ESW
Created the concept and produced the video for the ESW Homepage
Project manager of a user-friendly custom design tool for a glass company
Ghostwriter of reports for a major research company